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Monday, August 11, 2008
A great email footer
I recently did a post on the anatomy of an email, where Lisa Harmon of Smith-Marmon summarized all the "chunks" that make up an email. What is often overlooked is what we refer to as the footer, that final bit of content that usually stuffs your company's CAN-SPAM compliant items such as the unsubscribe link, physical address, etc. I would like to commend the folks over at MarketingProfs for the elegant and effective footer they have set up and suggest it as a model for you.

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Posted on Monday, August 11, 2008 at 3:38 PM in Best Practices

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Tuesday, August 5, 2008
Don't be afraid to use humor to get your subscribers to pay attention
So I'm from Boston (OK, I lied. New Hampshire technically). I love the Sox and I had some mixed feelings on news that Manny would no longer "be Manny". If you're unaware (seriously?), Manny Ramirez was traded to the West Coast Dodgers moments before the trade deadline passed recently and Red Sox nation is divided. So what's this have to do with email marketing? Follow me as I show you how a minor league baseball team (and yes, a SendLabs customer), used email marketing, the timing of current events, and a little humor to create more opens to their most recent email campaign.
Wednesday, July 30, 2008
Email Anatomy - From Header to Footer
This was a cool piece put together by Lisa Harmon over at the Email Experience Council blog. Diving headlong into the world of email creative is tough if you don’t have all the lingo down. Here’s a handy cheat sheet for those who are still polishing their grasp on the glossa...

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Posted on Wednesday, July 30, 2008 at 5:35 PM in Best Practices

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Thursday, July 17, 2008
A common sense statement for all email marketers...
I get very jealous of Seth Godin sometimes. He's like the Jerry Seinfield of marketers in that he makes obvious, observational statements but they are so true that it makes for great conversation. On his blog today, Big G has a simple statement to marketers sending out email: allow people to r...
Monday, July 14, 2008
Email Marketing Design: “Hey, Hey! Me first!” said the color tag
A tutorial on color tags when designing emails.
Friday, July 11, 2008
Email Marketing: interesting article on ISP feedback loops
An interesting read on ISP feedback loops.
Wednesday, July 9, 2008
Email Marketing: Even the ISPs don't get it
C'mon, Comcast. Practice what you preach!

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Posted on Wednesday, July 9, 2008 at 10:29 AM in Best Practices

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Thursday, July 3, 2008
Have a great Fourth of July!
A special note on this holiday...

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Posted on Thursday, July 3, 2008 at 2:57 PM in The Fun Stuff

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Wednesday, July 2, 2008
Email Marketing: Fractured Rendering
Oops.

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Posted on Wednesday, July 2, 2008 at 11:23 AM in Best Practices

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Tuesday, June 24, 2008
Email marketing: keep 'em unseparated
I'm very big on user experience when it comes to the email signup process, so it always pains me when I see a practice that one of the bigger companies in the email marketing space constantly insists on using.