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14 May		Wednesday, May 14, 2008
		Email Marketing Spam News: adjustments to CAN-SPAM, record payout
		Yesterday, you may have heard about some long-discussed adjustments to the CAN-SPAM regulations that help define our industry and promote responsible email marketing. On Monday, the Federal Trade Commission made some changes and here...they...are! Initially these were proposed by the FTC in 2005 a... Continue reading "Email Marketing Spam News: adjustments to CAN-SPAM, record payout" » Posted by Josh on Wednesday, May 14, 2008 at 10:55 AM in Industry News and Thoughts Actions: E-mail \| Permalink \| Comments (0)

13 May		Tuesday, May 13, 2008
		Looking for BETA customers
		Hello everyone, As many of you know, we are on the 5th version of SendLabs and are about to role out the 6th iteration. It's packed with new features and functionality and we think you are going to love it. With that said, we are looking for new clients and existing clients to help ... Continue reading "Looking for BETA customers" » Posted by Brett on Tuesday, May 13, 2008 at 5:35 PM in Product Actions: E-mail \| Permalink \| Comments (0)

13 May		Tuesday, May 13, 2008
		When is a deal not really a deal?
		In scanning my inbox this morning, I came across this offer: "Buy one t-shirt or cap and get another at 50% off". Not bad. If I was in a buying mood today, I might take a look but the retailer is one that is known for overpricing things anyway so I'm not exactly getting the warm and ... Continue reading "When is a deal not really a deal?" » Posted by Josh on Tuesday, May 13, 2008 at 9:35 AM in Industry News and Thoughts Actions: E-mail \| Permalink \| Comments (0)

12 May		Monday, May 12, 2008
		Email marketing continues to shine as postage rates go up again
		Unless you live under an e-rock, you have heard that postage rates went up again today. While it was just a penny, the cost of mailing continues to rise, as does printing costs. However, the "lusterous" 1% hopeful return people get on direct mail pieces continues to stay stagnant. Direct... Continue reading "Email marketing continues to shine as postage rates go up again" » Posted by Josh on Monday, May 12, 2008 at 2:22 PM in Industry News and Thoughts Actions: E-mail \| Permalink \| Comments (0)

9 May		Friday, May 9, 2008
		Welcome the Leary Firefighters Foundation; new SL version coming soon
		A few quick notes as the weekend looms quicker by the minute... -I wanted to formally welcome actor Denis Leary's awesome group - the Leary Firefighters Foundation - to the good flagship SendLabs. The LFF has found a special place in our hearts for the work they do in assisting firefighte... Continue reading "Welcome the Leary Firefighters Foundation; new SL version coming soon" » Posted by Josh on Friday, May 9, 2008 at 3:20 PM in The Fun Stuff Actions: E-mail \| Permalink \| Comments (0)

7 May		Wednesday, May 7, 2008
		New Marketing Profs email marketing article on subject lines
		I got pretty bored with reading various marketing articles on subject lines that said the same old stuff again and again and again. (Not yours, boss...I liked this one.) So, I did my own little study based on my inbox and thoughts I had on 20 different subject lines and my immediate reaction... Continue reading "New Marketing Profs email marketing article on subject lines" » Posted by Josh on Wednesday, May 7, 2008 at 2:03 PM in Industry News and Thoughts Actions: E-mail \| Permalink \| Comments (0)

2 May		Friday, May 2, 2008
		Subject lines and the cover of a magazine
		So I had one of those nights the other night. You know, you're staring at the ceiling, wide awake. Brain moving like a freight train. You look at the clock 10 or 15 times only to realize an entire four minutes have passed. Argh. The best thing to do in those situations is to get up, read,... Continue reading "Subject lines and the cover of a magazine" » Posted by Brett on Friday, May 2, 2008 at 4:01 PM in Best Practices Actions: E-mail \| Permalink \| Comments (0)

1 May		Thursday, May 1, 2008
		What the heck is an API?
		If you're a gearhead (code monkey, etc.) then you've probably got some API grease on your hands at this point in your career. However, if you're a marketer, most likely you've heard of the term, but haven't quite understood what it is or its benefit to you. Remember the d... Continue reading "What the heck is an API?" » Posted by Brett on Thursday, May 1, 2008 at 10:32 AM in Product Actions: E-mail \| Permalink \| Comments (0)

28 April		Monday, April 28, 2008
		Marketing Thoughts Monday: Of phone numbers and sudoku
		A few random thoughts after a sunny weekend in Portland, Maine, partially spent looking at a strange bulge in my tire that wasn't there when I left Manchester. -Why do business owners bother using telephone numbers as part of their non-traditional advertising? As we drove around this week... Continue reading "Marketing Thoughts Monday: Of phone numbers and sudoku" » Posted by Josh on Monday, April 28, 2008 at 12:14 PM in Industry News and Thoughts Actions: E-mail \| Permalink \| Comments (0)

25 April		Friday, April 25, 2008
		Strange charity, stranger picture
		There's nothing quite like a strangely-named charity, is there? In my inbox today was an email from Major League Soccer with the subject line: "A Letter From MLS Commissioner Don Garber - World Malaria Day", which I thought was strange for two reasons: 1) World Malaria Day? Woul... Continue reading "Strange charity, stranger picture" » Posted by Josh on Friday, April 25, 2008 at 10:39 AM in Best Practices Actions: E-mail \| Permalink \| Comments (0)

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